Good day dear esteemed vendors, today I want us to quickly go through the importance of using relevant tags, keywords and labels for pictures when posting your products…
Keywords are certain words or phrases that search engines (google and its counterparts) use to rank websites relevant to a particular query (things you type in your google or bing search box when u want to find things), and this rank helps catalog websites from most relevant to least relevant when people make queries.
Tags are words or phrases that help navigation through a site(help people find things in a site), it can also contribute indirectly to your appearance on search engines when people type that particular tag as query.
Once u you register on shopirex.com and your store gets approved, you automatically have your custom domain URL(that can serve as your own website link, partly independent from shopirex as a whole) and thus are subsequently eligible to be ranked (can be seen directly from google referrals) partially independently from from shopirex ranking on google as a whole (and other search engines), fortunately shopirex is equipped with search engine optimization(SEO) tools in every store that can help you optimize your rankings, thus it is imperative to always include relevant tags and keywords when uploading products(both in description section, product name, picture labelling and tag section), so that when persons enter a particular query on search engines like google, the search engine can now use those tags and keywords to bring out your store URL for the visitor to now click and enter your shop directly and subsequently make purchases (literally, its like a word matching system, so if you use words that match people’s search, then congrats, you are a click away from getting visitors) .
Some vendors always come to me wondering why other vendors selling the same particular product always appear before them when people search for that particular product that they both have in common, well the answer is the proper and optimal use of tags and keywords
So when using keywords and tags, ensure to research about the most popular keywords and tags for that particular product using keyword planner , this helps u know keywords that are frequently typed in google search box for that particular product when people make enquiry about things(e.g for sneakers, you could see popular keywords like sneakers for men, cheap sneakers, black sneakers, Gucci sneakers, sneakers for women , etc) and can also help you appear when they type these keywords subsequently(after you have included them in your post)..
But nevertheless, its indeed okay to use unique keywords that are less popular and less competitive thus increasing your chances of appearing on the first pages when search engines like Google is ranking you, keywords and tags like your locality(e.g for a sneakers vendor, you could use sneakers in Lagos or Ikeja or port hacourt, sneakers in nigeria..etc), the particular design, brand name, size, whether delivery is free or not and colour of your product can also be decisive factors too..
Thanks for listening, I hope it was helpful, we shall post more updates on improving your search engine ranking subseqently…